SPORTS TOURISM

Everyone knows that the tourism industry is one of the most dynamic sectors of the global economy, but did you know tourism has its own Russian champion? Ole-ole-ole! Tourism to sporting events is growing 3.5 times faster than the industry as a whole! And if you regard yourself as a member of the huge and mighty army of sports tourists, then you have either already been or will soon be in Sochi!

The city that hosted the 2014 Olympic Games is rightly considered the sports capital of Russia. The Olympic infrastructure here is not only well maintained, it is developing and is in constant demand. The Bolshoy Ice Dome is the home base for the Sochi ice hockey club, and its rink hosts matches of the Kontinental Hockey League and other public events. The Fisht Olympic Stadium is preparing to hold matches for the 2018 World Cup. Ice shows and hockey matches are held at Iceberg Skating Palace, and ice skating is offered in its training arena. The Shayba Ice Arena functions as a national children’s sport and recreation center and also hosts competitions at various levels. Competitions are also held on the slopes of the former Mountain Olympic Village.

Sochi is a real champion when it comes to holding top-level sporting events. Judge for yourself: in 2017 alone, Sochi hosted more than 80 high-profile competitions including ten Russian championships, one European and one world championship, as well as the Winter Military World Games. Fans and spectators were able to watch the best athletes compete in sports such as luge, curling, fencing, table tennis, race walking, boxing, checkers, chess, wrestling, snowboarding, bobsleigh, freestyle, football and mini-football, alpine skiing, artistic gymnastics, skyrunning, cycling, skeleton, powerlifting, orienteering and sailing. How’s that for variety?

In 2018, Sochi hosted the FIFA World Cup – a mega-event in world sport that every true fan dreams of seeing. Large crowds of speed lovers traditionally gather for the Formula 1 race at the Sochi Autodrom. And even those with no interest in sports, preferring a calm and relaxing vacation, can find themselves spellbound observing the yachts of one of Sochi’s many regattas while sitting on the beach.

So, even if you are going to Sochi only to admire the splendid nature and breathe the sea or mountain air, check out the city’s sports calendar. It’s likely you’ll find some spectacular event you’ll want to attend. It’s a proven fact: sports tourism has a huge advantage over the traditional vacation – it has an incredible emotional element. Remember when Sochi hosted the Olympic Games? Absolutely everyone felt the indescribable atmosphere of a grand sports festival, and even those who had never been a fan before discovered a keen interest in competition.

No wonder it is said: “O Sport, You Are Peace!”

Discover this world – in Sochi!




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