Sochi is a showcase and live master class on the creation of a modern multifunctional year-round resort, as well as one of the most popular resort destinations in Russia.

That is why familiarization and educational tours within the scope of SIFT – Sochi International Forum of Tourism are traditionally in demand among Russian and foreign travel agents, as well as among professionals who want to learn from the successful experience of the southern capital of Russia.

Every year the number of facilities presented within the scope of the tours significantly increases. The number of specialists from Russia and other countries wishing to attend that part of the Forum is growing.

Resort and business Sochi is changing rapidly, 2019 tours will update the visitors on a lot of new and interesting things as many objects worthy of attention have appeared in the area over the past year.

Familiarization and educational tours of resort and business Sochi facilities will give one the opportunity to see with his or her own eyes everything that modern Sochi offers them in various tourist destinations. New tourist, health, entertainment and business facilities, many of which set European and world records for their uniqueness, scale, technical and service indicators are constantly opening on its landscaped and ecologically clean territory stretching from the coast of the sea to the mountain peaks.

The tours cover the main categories of Sochi destinations:

  • Mountain cluster (Mountains);
  • Coastal cluster (Sea);
  • Sanatorium and balneological complex (Treatment and rehabilitation);
  • resources for corporate and large-scale events (MICE);
  • attractions of the resort city (Attractions and excursions).

At all locations that are included in the tours, visitors will find a competent presentation, consultations with experts and, most importantly, the opportunity to see with their own eyes and personally try out everything that Sochi of today offers vacationers and business people, as well as establish direct contact with future partners.

Detailed information about the tours can be found at the following address: https://tour-forum.com/tour.php

More useful articles


During the period from 20 to 22 November 2019, Sochi will host a large-scale tourist event. For the first time on the multifunctional complex Rosa Khutor Resort Rosa Hall venue there will be the integration of two tourism industry major events: the International Tourism Forum SIFT-2019 and the All-Russian Congress of Tour Operators and Travel Agents: November 20-22, 2019: All-Russian Congress of Tour Operators and Travel Agents November 21-22, 2019: XXVI International Tourism Exhibition Resorts and tourism. Season 2019-2020; XX international specialized exhibition Hotel and restaurant Business 2019; Business program Domestic and inbound tourism. Conceptual issues and practical solutions; Workshop. November 16-20, 2019: Familiarization and educational tours of Sochi resort and business facilities VI International Tourism Forum SIFT-2019, which is the main business platform for domestic and inbound tourism in Russia, will open a huge potential of the tourism market and provide the best working conditions for industry professionals. Forum organizers - Administration of Krasnodar Krai, Ministry of resorts, tourism and the Olympic legacy of Krasnodar Krai, Sochi city Administration. The organizer of the exhibition is LLC SOUD – Sochinskiye Vystavki (Sochi Exhibitions). The business program coordinator is tour operator Alean. With the assistance of The Federal Agency for Tourism, The Russian Tourism Industry Union, The Russian Hotel Association, The Tour Assistance Association, Krasnodar Krai Chamber of Commerce Board, Sochi Chamber of Commerce Board. The event will be attended by representatives the Russian Federation Government, Ministry of economic development of Russia, Ministry of culture, Ministry of transport of Russia, Central Bank of Russia, the Federation Council and State Duma of the Federal Assembly of the Russian Federation, the Russian Board of Underwriters, and open associations of the tourist industry. The program of the forum traditionally includes familiarization and educational tours of the objects of the resort and business Sochi, in which subject matter specialists will be able to participate. SIFT in Sochi provides a new atmosphere helping to establish specific trade contacts required for business efficiency. Sochi platform is of the Federal scale and combines several business formats - an exhibition, a business program and a so-called practical program that allows the participants and guests of the Tourism Forum to efficiently resolve their business matters. SIFT forum provides a unique opportunity to participate in or attend the leading domestic and inbound tourism business event of 2019 in Russia, to demonstrate achievements in tourism, share experiences, learn new trends and improve professional skills. Detailed information is available on the official website of the event: https://tour-forum.com/ For participation, partnership and more information, please contact the Forum Organizing Committee: +7 (862) 262-25-38, 262-26-93, alf@soud.ru, sochi@tour-forum.com.


A sea cruise is a real dream trip. One does not experience any road inconveniences, relaxing lightheartedly and having fun, enjoying the fresh sea air and a continuous change of impressions. Sounds great, doesn't it? And it really comes true, because the starting point for a dream trip can be Sochi!

Sochi legends

The history of Sochi is inherently linked with ancient times. The ancient Greeks regarded the Black Sea as an inhospitable place because of the bloodthirsty Achaei, Zygii, and Heniochi tribes who not only inhabited the coast from Tuapse to Abkahazia in the 9th Century BCE, but also engaged in piracy and the slave trade. Millennia have passed since then, but the legends that arose during that age continue to this day. Make yourself comfortable as we embark upon a mysterious voyage back through the ages.   The legend of Prometheus In ancient times, people lived in cold, uncomfortable caves, hunted with stones and clubs, ate raw meat and were ignorant of fire. Meanwhile, on Mount Olympus, home of the Greek Gods, life was vibrant, full of passions and intrigue. One day, Prometheus, King of the Scythians, decided to better the lives of the common people. He presented them with a spark from the sacred fire of Olympus. The gift sparked the desire for work and creativity in their hearts, and they pursued art and mastered crafts. Zeus was furious and would not forgive Prometheus for his betrayal. He chained him to a rock in a distant mountain land, where a fierce eagle tore open his chest and pecked out his liver every day. Agura, a local beauty, learned of Prometheus’ torment. Every day, she went to him, giving him spring water, feeding him bread, and singing him songs. Then one day, the fierce eagle saw her. It lifted the girl into the air and threw her violently into a gorge. Striking the ground, Agura transformed into a river.     The legend of Matsesta  Long ago, where the Matsesta health resort now stands, there was a spring with healing waters that could cure any ailment. The local people eagerly used these sacred waters, sacrificing their most beautiful daughters to the evil mountain spirit in exchange. One day, the people tired of this and they stopped making sacrifices, so the evil spirit hid the spring behind a huge rock. Many years later, a man and wife who lived there had a daughter named Matsesta. Everyone who saw her admired her for her beauty, and the older she grew the more beautiful she became. Then tragedy struck – Matsesta’s parents fell gravely ill. An old man told the daughter about the once-existing spring whose waters could save her parents. The girl vowed to find this water at any cost and went to the rock. When the evil spirit saw her, it concluded that the people had come to their senses and it dragged Matsesta away. Her parents and the local inhabitants ran to the rock, but it was too late. The rock split open and a stream of water gushed out, which carried Matsesta’s lifeless body away. The girl defeated the spirit but could not save herself. In gratitude, the people name the healing water after her – Matsesta!   The legend of Dzhegosh A long time ago, in the days of Prometheus and Matsesta, there was a giant named Dzeghosh who lived near a tributary of the Shakhe river. The Adgys people hated him for he devoured the youngest and most beautiful women of their tribe. One day, one of the elders, wanting to save his only daughter from the giant, suggested to his fellow tribesmen that that they poison Dzeghosh with honey. The Adygs presented the giant with a barrel of the elixir as a gift. When Dzeghosh began feasting on the treat with delight, the Adygs released a swarm of wild bees. Fleeing from their fierce stings, the giant ran away, and wherever his feet hit, the earth cracked open and water appeared. Overcome by the bees, Dzegosh fell dead, and in the 33 places where his feet landed, 33 waterfalls appeared.